Tokyo Table Milano
Logos & identity, artworks and website for this newly opened Japanese restaurant in Milan and directed all the creative process. For the main concept, the logo, I designed a TT monogram (initials of Tokyo Table) developed as a Japanese sushi wood table. You can see either the letters TT or a small table. Then, I designed a classic Seigaiha pattern from scratch and used it in several ways in the branding stuff as the corporate pattern. The challenge of this project was making something Japanese without being a cliche (I avoided reds, ideograms and other cliches of the japanese restaurants).